Introduction
Welcome to QVC (qvc-usa.com). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://qvc-usa.com/, purchase our products, or interact with our services.
QVC is your trusted destination for electronics, fashion, jewelry, beauty products, and more. We understand that privacy is important to our customers, and we take our responsibility to protect your personal data seriously. This policy applies to all information collected through our website, mobile applications, email communications, and any other digital or physical interactions you have with QVC.
By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our website or services. We encourage you to review this policy periodically as we may update it from time to time to reflect changes in our practices or applicable laws.
What Information We Collect
We collect various types of information to provide you with the best shopping experience possible and to improve our services.
Personal Information: When you create an account, make a purchase, or interact with our services, we may collect personal information including your name, email address, postal address, phone number, date of birth, and payment information such as credit card details. We also collect shipping and billing addresses to fulfill your orders accurately.
Account Information: If you register for an account, we store your login credentials, purchase history, wish lists, product reviews, and preferences to personalize your shopping experience and make future transactions more convenient.
Transaction Information: We collect details about your purchases including product selections, order history, payment methods used, shipping preferences, and return or exchange information. This helps us process your orders efficiently and provide customer support.
Technical Information: We automatically collect certain technical data when you visit our website, including your IP address, browser type and version, device type, operating system, referring website addresses, pages viewed, time spent on pages, access times, and other diagnostic data. This information helps us understand how visitors use our site and identify technical issues.
Communication Information: When you contact our customer service team via phone, email, or chat, we may record or store these communications along with your contact information to provide support and improve our services.
Marketing Preferences: We collect information about your communication preferences, including whether you wish to receive promotional emails, catalogs, or other marketing materials about our products and special offers.
Location Information: With your permission, we may collect location data from your device to provide location-based services, show you relevant products, or direct you to nearby pickup locations.
Use of Information
We use the information we collect for various legitimate business purposes to serve you better and improve our operations.
Order Fulfillment: We use your personal and transaction information to process your orders, arrange shipping and delivery, process payments, communicate order status, handle returns and exchanges, and provide customer support related to your purchases.
Account Management: Your information helps us create and manage your account, authenticate your identity, maintain your preferences and wish lists, track your order history, and provide personalized shopping experiences based on your interests and previous purchases.
Customer Service: We use your contact information and communication history to respond to your inquiries, resolve complaints, provide technical support, and improve our customer service quality through training and quality assurance.
Marketing and Communications: With your consent, we may send you promotional emails, newsletters, catalogs, and other marketing materials about new products, special offers, sales events, and company updates. We also use your information to personalize marketing messages and product recommendations based on your browsing and purchase history.
Website Improvement: Technical data helps us analyze how visitors use our website, identify popular products and pages, improve site navigation and functionality, optimize page loading speeds, and enhance overall user experience.
Fraud Prevention and Security: We use your information to detect and prevent fraudulent transactions, unauthorized access, identity theft, and other security threats. This helps protect both you and QVC from potential harm.
Legal Compliance: We may use your information to comply with applicable laws, regulations, legal processes, and government requests, as well as to enforce our Terms & Conditions and other agreements.
Business Analytics: We analyze aggregate and anonymized data to understand customer trends, improve product selection, optimize pricing strategies, and make informed business decisions.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share your information with trusted partners in specific circumstances.
Service Providers: We work with third-party service providers who perform services on our behalf, including payment processors, shipping carriers, warehouse and fulfillment partners, email service providers, marketing agencies, analytics providers, customer service platforms, and IT service providers. These partners have access only to the information necessary to perform their functions and are contractually obligated to protect your data.
Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership and provide options regarding your information.
Legal Requirements: We may disclose your information when required by law, court order, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to government requests.
Marketing Partners: With your explicit consent, we may share limited information with carefully selected marketing partners who offer products or services that may interest you. You can opt out of such sharing at any time through your account settings.
Analytics Partners: We share anonymized and aggregated data with analytics providers to better understand website traffic, user behavior, and marketing effectiveness. This information cannot identify you personally.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized content.
Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, shopping cart operations, and accessibility features. You cannot opt out of these cookies.
Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often and whether users receive error messages. This helps us improve website performance and user experience.
Functionality Cookies: These cookies allow the website to remember your choices and preferences, such as language settings, region, currency, and customized layouts, to provide enhanced and personalized features.
Targeting Cookies: With your consent, we use these cookies to deliver relevant advertisements based on your interests and browsing behavior. They also help us measure the effectiveness of advertising campaigns.
You can control cookie preferences through your browser settings, though disabling certain cookies may limit your ability to use some website features. Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.
External Links
Our website may contain links to third-party websites, including product manufacturers, social media platforms, payment processors, and other retailers. We are not responsible for the privacy practices or content of these external sites.
When you click on external links, you leave our website and are subject to the privacy policies and terms of those third-party sites. We encourage you to read the privacy policies of any website you visit to understand how they collect, use, and share your information.
QVC does not endorse or make any representations about third-party websites, and inclusion of any link does not imply our approval of the linked site. We provide these links solely for your convenience and information.
Security Measures
We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards: We use industry-standard encryption technology (SSL/TLS) to protect sensitive information transmitted online, including payment details. Our servers are protected by firewalls and intrusion detection systems.
Administrative Safeguards: Access to personal information is restricted to employees, contractors, and agents who need the information to perform their job functions. All personnel with access to personal data are bound by confidentiality obligations.
Physical Safeguards: Our data centers and physical facilities where personal information is stored have appropriate physical security measures including access controls, surveillance systems, and environmental controls.
Payment Security: We comply with Payment Card Industry Data Security Standards (PCI DSS) and work with trusted payment processors to ensure your financial information is handled securely. We do not store complete credit card numbers on our servers.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we continuously monitor and update our security practices to maintain the highest level of protection possible.
User Rights and Choices
You have several rights regarding your personal information and how we use it.
Access and Correction: You can access and update your personal information through your account settings or by contacting us. We will provide you with a copy of the personal information we hold about you upon request.
Deletion: You may request deletion of your personal information, subject to certain legal obligations that may require us to retain some data. We will respond to deletion requests within a reasonable timeframe.
Marketing Opt-Out: You can unsubscribe from promotional emails by clicking the unsubscribe link in any marketing email or by adjusting your communication preferences in your account settings. Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders and account.
Cookie Management: You can control cookie preferences through your browser settings or our cookie consent tool available on the website.
Do Not Track: Our website responds to Do Not Track signals and does not track users across third-party websites to provide targeted advertising.
To exercise any of these rights, please contact us using the information provided in the Privacy Questions section below.
Protection of Minors
QVC is committed to protecting the privacy of children. Our website and services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors without parental consent.
If you are under 18, please do not provide any personal information on our website or make purchases without involvement from a parent or guardian. If we discover that we have inadvertently collected personal information from a child under 18 without proper parental consent, we will take immediate steps to delete that information from our systems.
Parents and guardians who believe their child has provided personal information to us should contact us immediately so we can remove the information and terminate any associated accounts.
CCPA Compliance
For California residents, QVC complies with the California Consumer Privacy Act (CCPA) and provides additional rights regarding personal information.
Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions where we must retain data for legal or business purposes.
Right to Opt-Out: California residents have the right to opt out of the sale of their personal information. However, QVC does not sell personal information as defined by the CCPA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights, including by denying goods or services, charging different prices, or providing a different level of service.
To submit a CCPA request, please contact us via email at support@qvc-usa.com or call us at 1 (888) 345-5788. We will verify your identity before processing your request and respond within the timeframes required by law.
GDPR Compliance
For residents of the European Economic Area (EEA), United Kingdom, and Switzerland, QVC complies with the General Data Protection Regulation (GDPR) and provides enhanced privacy protections.
Legal Basis for Processing: We process your personal data based on one or more of the following legal grounds: performance of a contract with you, compliance with legal obligations, your explicit consent, or our legitimate interests in operating and improving our business.
International Transfers: If we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.
Additional Rights: Under GDPR, you have additional rights including the right to data portability, the right to restrict processing, the right to object to processing based on legitimate interests, and the right to withdraw consent at any time.
Supervisory Authority: You have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.
To exercise your GDPR rights, please contact us using the information in the Privacy Questions section. We will respond to your requests in accordance with GDPR timelines.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Active Accounts: We retain information associated with active accounts for the duration of your relationship with us and for a reasonable period thereafter to comply with legal obligations and resolve disputes.
Transaction Records: We retain purchase and transaction records for accounting, tax, and legal compliance purposes, typically for seven years or as required by applicable law.
Marketing Data: We retain marketing preferences and communication history until you opt out or request deletion, after which we maintain suppression records to honor your preferences.
Inactive Accounts: If your account remains inactive for an extended period, we may delete or anonymize your information after providing appropriate notice.
When we no longer need your information, we securely delete or anonymize it in accordance with our data retention and disposal policies.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other operational factors. The “Effective Date” at the top of this policy indicates when it was last revised.
We will notify you of any material changes by posting the updated policy on our website and, where appropriate, by sending you an email notification if we have your email address. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.
Your continued use of our website and services after we post changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes, please discontinue use of our services and contact us to close your account.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: support@qvc-usa.com
Phone: 1 (888) 345-5788
Address: QVC Privacy Office, 1200 Wilson Drive, West Chester, PA 19380